The beat behind the brands
The beat behind the brands
La Samaritaine Paris à Poil(s) campaign celebrates the return of warmer weather, hair and texture from every angle. Shaking, swinging, jumping with hairs… the whole campaign (video + print) was imagined by Exhibition collective.
Like Fire produced its soundtrack: voice-over casting, recording, musical production and mix... the result is a playful manifesto that embodies the colorful spirit of La Samaritaine.