TALENTS ⏤
TALENTS ⏤
A skater from Los Angeles, a beatmaker from Saint-Louis and a dancer from Paris… we have selected and outreached worldwide talents to embody the new face of the Gentleman Society on TikTok and Instagram.
Evon Martinez (skater)
As a creator and ambassador of the Gentleman Society, skateboarder Evon Martinez has been practicing his passion his whole life and continues to perform his art in Los Angeles.
He aspires to be the new Gentleman, the one who is disciplined, humble, self- aware, who is taking care of others. Being a skateboarder makes him one of the new modern Gentleman who is part of the Society.
Jikamanu (dancer)
As a creator and ambassador of the Gentleman Society, dancer Jikamanu aspires to inspire others to do what they want and to gather all the means to succeed.
Originally from Paris, Jikamanu is known for his videos of urban dance choreography alone or with others in public spaces. The influencer has a large community on social networks, with nearly 4.2 million followers on TikTok and 527,000 on Instagram.
MadKeys (beatmaker)
As a creator and ambassador of the Gentleman Society, music producer MadKeys welcomes us in his studio in Saint-Louis, New Orleans.
He affirms that the new Gentleman requires emotion and connectivity that his passion for music production teaches him.
CONTENT PRODUCTION ⏤
CONTENT PRODUCTION ⏤
We supervized the whole content production for Gentleman Society digital campaign. The talents were showcased through photo portraits, short video interviews and the launch of a TikTok challenge.
PODCASTS ⏤
PODCASTS ⏤
We also worked on podcast production with the talents. A five-episode podcast that gives voice to multi-talented personalities such as Benjamin Clementine -creator and muse of the new fragrance- or the duo of perfumers Maïa Lernout and Karine Dubreuil who composed the fragrance.
Hosted by the journalist and editorial director of GQ men's magazine, Pierre Alexandre M'Pelé, also known as Pam Boy, Givenchy Conversations unveils inspiring conversations around the values of respect and audacity dear to Givenchy Parfums. Each episode is an invitation to join the Gentleman Society. The interviewees speak out on creative modes while exploring their own vision of masculinity.