When gaming meets luxury culture.

With more than 13M players, Animal Crossing: New Horizons is the crossroads for fashionistas around the world. From designing to sharing outfits, it's possible to customize everything.

To offer its audience a new platform for expression, we launched with Givenchy Beauty the first brand makeups in the game: 3 designs inspired by 3 iconic products around several colors and different skin tones.

These designs were produced in collaboration with Nook Street Market, a New York-based Instagram account specialized in the creation of luxury Animal Crossing outfits.

Results :

• 12x makeup designs & 4x Givenchy designs outfits available on the game

• +50k interactions on Instagram (@givenchybeauty & @nookstreetmarket)

• +50 press articles worldwide including Nylon, WWD, Numéro, Hypebae, Madame Figaro, ELLE, Gala, Cosmopolitan...

• gamers outfit sharing on social networks