We have launched with Guerlain a never-before-seen beauty experience: Olfactory Creations, exclusively available on Clubhouse.
An intimate conversation with Guerlain’s Master Perfumer Thierry Wasser, Olfactory Creations offers a unique look inside one of the beauty world’s most unique roles: the nez (nose) responsible for developing luxury fragrances. Savoir-faire, sourcing, ingredients, inspiration: this room focused on the art of haute parfumerie, as told by a fifth-generation Guerlain Perfumer.
This was hosted by blogger, podcaster and Harper’s Bazaar US Beauty Director Jessica Matlin
- 150 very passionate participants
- 40min of planned room transformed into 1h30 of exchange
- Participants connected from UK, Mexico, Germany and Canada.
- PR on international fashion and beauty media WDD
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