Conception, artistic direction and production of "Sounds of Fusion", new Issey Miyake digital activation.
The first rhythm box inspired by nature in fusion.
For the launch of Issey Miyake new men's fragrance Fusion, we conceptualized and produced an immersive digital experience for creating and sharing one's own musical compositions.
The site is structured around 4 main themes representing the elements of nature (wind, water, earth, fire) with the possibility to change its BPM. It draws its roots in today's organic and electronic music, widely listened to by the target audience.
After playing, users can export or share their tracks, edited on the global campaign video. They can also take part in a competition to win exclusive trips and fragrances from the brand.
First results are :
• A website deployed on 5 markets with integration with e-retailers partners (The Perfume Shop, Marionnaud, Primor...)
• + 40k unique visitors since the launch at the end of June 2020
• + 1700 registrations in the competition to date
UX/UI design & technical development by Jungle Program.
