The beat behind the brands
The beat behind the brands
Combining augmented reality with urban beauty
We have worked with New York digital artist @shanef3d to create 3D objects inspired by Givenchy Beauty logo.
We have also developed a dedicated filter to bring home a touch of virtual magic.
Parfums Givenchy celebrates the magic of the holidays through augmented reality.
The House called on New York-based artist Shane Fu, well-known for his experiential works combining elements of computer graphics with the reality of urban landscapes. He was given full rein to design an original 3D object that explores the fantasy of the festive season.
Three videos shot in Shanghai, Paris and Moscow showcase this digital creation, freely inspired by Givenchy’s beauty codes, which gives each city a new, enchanting dimension.